The AHPRA-aware AI marketing brain for Australian dental practices.
Built on AHPRA s.133 and ADA Policy 6.24. SwayBlu reads your practice, plans your week, writes AHPRA-aware posts, and flags every likely advertising breach before it ships.
Made in Sydney. Independent. Not affiliated with ADA or AHPRA.
of Australian dental practice websites breach at least one AHPRA advertising rule.
Jensen 2023, Australian Dental Journal (192 audited practice websites). Fines rose to $120k per breach for businesses in September 2025.
$120k
Maximum AHPRA fine per advertising breach for a business since 2 September 2025. Individuals: $60k per breach.
800+
Advertising complaints processed by AHPRA in 2023. Educate-then-enforce with a 30-day correction window for most first-time issues.
52%
Of audited dental sites carry false or misleading information, the single biggest breach category (Jensen 2023).
Not an audit service. Not a caption tool. Your AHPRA-aware marketing brain.
The AHPRA audit is the first thing your SwayBlu marketing brain does. It is how the AI shows you what it sees. After that, the same brain plans, writes, and queues your content every week.
Reads your practice
SwayBlu extracts your services, voice and tone from your existing website. Your AHPRA-aware marketing brain auto-builds your brand kit.
Plans your content
A weekly content arc: education, behind the practice, community, service spotlight. Tuned to your suburb and patient mix.
Writes AHPRA-aware posts
Every post checked against AHPRA s.133 and ADA Policy 6.24 before it lands in your queue. You stay in control of every post.
Two practice plans. 24% off annual prepay.
Final fit and pricing confirmed on a 15-minute call with Brad. No hard sell, no contract trap. Cancel anytime.
Health DIY
$99AUD / month
- 50 AHPRA-aware posts per month
- 1 brand kit, scheduling, reminders
- Run unlimited AHPRA audits on your site
Health DWY
$299AUD / month
- Done-with-you: weekly strategy call
- Unlimited audits, multi-practitioner support
- Bulk approve, content calendar, audit log
Annual prepay available on both plans (24% off). Done-with-you plan closes on a call to confirm fit.
Free is not a teaser. You see the entire audit and your first pack.
No paywall on the audit results. No paywall on your first AHPRA-aware content pack. The paid plans are for ongoing weekly content and the strategy call with Brad.
Specific likely breaches
Page URLs, the exact wording on your site, and the AHPRA rule each likely breach maps to.
AHPRA-safer rewrites for each
Copy-and-paste replacements your team can ship today, no compliance lawyer required.
Your brand kit, auto-built
Services, suburb, voice and tone pulled from your existing site. No questionnaire, no setup tax.
Your first AHPRA-aware content pack
Three posts drafted in your practice voice, guarded by your audit findings. Edit, approve, or skip.
Run your audit. See your first pack. Talk if it fits.
Sign up free. Your SwayBlu marketing brain runs the AHPRA audit, suggests AHPRA-safer rewrites for every likely breach, and drafts your first 3 AHPRA-aware posts in your voice.
SwayBlu flags likely issues based on AHPRA advertising guidance. It is not legal advice.